Doing Business in Vietnam

The success story of Metro shows that aligning a good strategy with good market timing is the best way to establish and expand a new FDI business in an emerging market. The giant European retailer successfully entered Vietnam market by capturing an emerging trend in the country. The trend started about 15 years ago when the Vietnam retail market began changing from the traditional trade model to modern trade model.

Vietnam seems to have found a more comfortable position by balancing between China and the United States. In his keynote speech at this year’s Asia-Pacific Economic Cooperation meeting (APEC), U.S. President Donald Trump sent a clear message to the Asia-Pacific nations, asking them to take care of themselves by putting their countries first, just like he is “always going to put […]

Vietnam is set to meet its target of 6.7 percent economic growth this year inspite of encoutering severe natural disasters, and expects to see the same rate of expansion next year. At the National Assembly’s opening session in Hanoi, Vietnam’s prime minister Nguyen Xuan Phuc highlighted the country’s fast growing economy. Manufacturing output rose 12.8 percent in […]

Doing Business in Vietnam

Welcome to our guide to Doing Business in Vietnam 2017. In this publication, we hope to provide you with some insight into the key aspects of doing business in Vietnam and answer many of the questions foreign businesses and entrepreneurs have upon their early-days business considerations in Vietnam. The material is divided into the following sections: Country Profile, Business  Opportunities, Market Entry, and Taxation.

Download  here for the publication or read the below for an executive summary.

Country Profile

caobangGeographically, Vietnam has such a strategic location within Asia and South East Asia: central in both. This represents a key advantage from the logistics viewpoint: the Vietnamese operation can be the regional hub in airways, seaways and roadways.

Demographically, Vietnam has a golden population of 92 million, roughly 60% of which are under age 35. One third of the population are urbanites and this is increasing rapidly, due to high urbanization rates and economic structure switch (decreasing significance of agriculture). Improving welfare is improving the people’s longevity (currently 73.3 years). Simultaneously, the middle class is rising quickly and is expected to reach 44 million by 2020, in sync with the steadily improved GDP per capita (almost US$2,100 in 2015).

The nation started adopting extensive economic reforms in late 1980s and have since made considerable achievements. After being hard hit by the global financial crisis in 2009, Vietnam has managed to maintain consistent economic recovery (2013-2015 average GDP growth rate of 6%, and higher after each year).

Despite the prolonged world economic downturn, Vietnam’s FDI performance has not been adversely impacted. Both FDI commitments and disbursements have been on an upward trend since 2010, indicating foreign investors’ confidence in the country’s business environment and long term prospects despite short-term shortcomings and difficulties.

Numerous industry sectors are identified as high-growth notably retail, food and beverage (or FMCG in a broader sense), ICT services, healthcare & pharmaceuticals.

Vietnam’s business environment has improved, though quite slowly. Its ranking on ease of doing business by World Bank currently stands as 90/189.

Business Opportunities

Opportunities for foreigners to do business in Vietnam are increasingly abundant, as the country is concluding more and more multilateral free trade agreements such as the CP-TPP, Vietnam-EU AFTA, and the forming of ASEAN Economic Community (AEC).

Furthermore, numerous factors continue to make it an attractive destination for investment: a strong economic outlook, broad-based growth, low wages, dynamic environment, young population, growing wealth and middle class, changing consumer attitudes and lifestyles, greater mobility and urbanization. Besides, the government’s further opening up the economy as well as its reform commitments is pushing the country through a period of great change, giving foreigners access to exciting new sectors and opportunities outside of manufacturing, particularly services and distribution/retail.

Market Entry

Doing Business in VietnamAs of now, a foreign-owned company can do almost everything a local can, given most major WTO commitments have been in place, especially in terms of market access or foreign ownership. Having said that, we draw out major market entry options for foreign investors (firms and individuals), all legal forms of business (with and without creating new legal entities) available to implement the selected market entry option(s), preferential business sectors,  business licensing and post-licensing procedures, financial reporting requirements.

Regardless of rationale for market entry, determining the right market entry strategy and pathway can be challenging. Success in other markets cannot necessarily be easily replicated in Vietnam given the market’s numerous idiosyncrasies. The message for those those planning on doing business in Vietnam is clear: make sure that you have adequately assessed your markets and risks, and that you take time to invest in knowing your customers and partners, your government touch points and stakeholders, the rules and regulations to comply with.


yenbaiVietnam’s tax system has undergone crucial reforms over the past 20 years. Tax policy and tax reform has become increasingly aligned with international rules and practices, and simultaneously tax collection and administration processes have been improved. In 2007, the Law on Tax Administration was first enacted implemented, providing rules on tax administration, management of information, tax collection and enforcement. It also provided guidance in areas previously open to wide interpretation.

Tax administration is controlled by the National Department of Taxation, which operates under the Ministry of Finance. Tax affairs are more commonly handled by local provincial (municipality) tax departments and district tax departments.

Every corporate business should be subject to the following common taxes: Corporate Income Tax (CIT), Value Added Tax (VAT), Foreign Contractor Tax (FCT), and Personal Income Tax (PIT). Other less common taxes are Special Sales Tax, Environmental Tax, Import and Export Duties, Natural Resources Tax, Environmental Tax, Property Tax, etc.. The working mechanism of these taxes is described in great detail, and is governed by each respective tax law and/or set of regulations (decrees and circulars).

Despite all the reforms and progress, taxation is still one of the most challenging areas facing people doing business in Vietnam, both foreign and local.

Finally, we hope you’ll find the material helpful. For further questions, you are welcome to contact us.  For specific professional assistance, we would be keen to meet you for a discussion.